I see business owners burning themselves out creating content at a pace that's completely unsustainable. Three posts a day. Reels, carousels, stories, threads. Meanwhile, their engagement is flatlined and they hate their phone.
Here's what they're missing: the algorithm doesn't reward frequency as much as it rewards resonance.
Resonance = someone reads your post and thinks "this is exactly what I needed to hear today." That triggers a save. A share. A comment. Those signals are what actually grow your account.
And resonance requires a point of view. An opinion. A take that someone might disagree with. Most brand content has none of these things. It's "tips" that everyone already knows, quotes from famous people, and product photos with generic captions.
The question to ask before every post: "What do I actually think about this?"
Not "what should I say?" Not "what will people like?" What do you, personally, actually believe about this topic? That's your content. That's what makes people follow you instead of just anyone in your industry.
Seth Godin has published a blog post every single day for over a decade. Most posts are under 200 words. But every single one has a point. That's why people read them.