Open Instagram right now and look at your bio. Does it start with your name, your title, or a list of credentials? If so, you're writing a bio for yourself — and your potential followers don't care about you yet. They care about themselves.
A new visitor to your profile is asking one question: "Is this person for me?" Your bio has about 5 seconds and 150 characters to answer that question with a hard yes.
Most bios look like this:
Jane Smith | Brand Strategist | 10+ years experience | Toronto 🇨🇦 | DM for inquiries
This tells me who you are. It does not tell me what changes in my life if I follow you.
A better bio looks like this:
Helping small brands look like they hired an agency 🎯 | Tips every week | Toronto → worldwide | ↓ Start here
Notice what changed: the outcome is front and centre. The value is clear. There's a reason to follow (tips every week). There's a call to action. It takes up the same amount of space.
The formula: What you do + Who it's for + Why follow + Call to action.
You have four lines. Use every one of them intentionally. And update it every quarter — your offer evolves, your bio should too.