Social Media Tip #17 2 min read · Implement in 45 minutes

Your link in bio is not a graveyard.

The Tip
Your link in bio is the bridge between your content and your business. Treat it like one.

Pull up your link-in-bio page right now. When was the last time you looked at it properly? I mean really looked at it — clicked every link, checked whether the offers are still current, considered whether the order of links reflects what you actually want people to do?

For most businesses, the link-in-bio page is a graveyard. Links to old content, a "free guide" from 2022, three different booking options with no explanation of the difference between them, and a link to a website that's three redesigns old.

This page is where all your Instagram traffic goes. Every time you say "link in bio," you're sending real, warm, interested people to a page that may be actively confusing them or undermining your brand.

The link-in-bio page should do five things:

  1. Immediately match your brand — same colours, font feel, and tone as your Instagram
  2. Have a primary CTA at the top — one thing you most want people to do right now
  3. Have a maximum of 5–7 links — more than that and you're creating decision paralysis
  4. Have a brief human description — one sentence on who you are and who you help
  5. Be updated regularly — if you're running a promotion or posting about something specific, your link-in-bio should reflect it

Free tools: Later's link-in-bio (free on their plan), Beacons.ai (very polished, free tier), or just create a simple page on your own website and keep it updated. The last option is actually best for SEO since it keeps traffic on your domain.

Do this today
Open your link-in-bio page. Click every link. Delete any that are outdated. Reorder so your most important current CTA is at the top. If the page doesn't look like your brand, spend 20 minutes in Beacons or Later making it match. Then make a recurring calendar reminder to review it monthly.
The Compound Effect
Your content is constantly sending people somewhere. If that somewhere is optimised, every piece of content you've ever created and will ever create becomes more effective. One fix, ongoing return. 3 tips a week = 12 improvements a month.

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